CAMPAIGN FILM
WIEDEN + KENNEDY | Directed by Bharat Sikka
Creative direction, concept development, and visual narrative for this brand film were shaped around the resilience and hope that emerged from the shared experience of the pandemic. The film explores the power of the human spirit through intimate portrayals of the small acts of courage and endurance displayed by ordinary people during an extraordinary time. Conceived as a message of optimism, the film concludes with the promise of new beginnings and light on the horizon. The narration features an excerpt from a poem by young Indian spoken-word poet Megha Rao, translated into Hindi by poet Rakesh Tiwari, who also lends his voice to the film.
