RAJESH PRATAP SINGH X NICOBAR

SS26
Shot by Avani Rai

Creative Direction for the Rajesh Pratap Singh × Nicobar collaboration campaign. The concept reimagined the modern Indian gentleman through the lens of quiet luxury, where craftsmanship, simplicity, and timelessness took precedence over excess. Through intimate portraits, quiet moments, and a narrative spanning generations, the campaign reflected a shared philosophy of thoughtful, effortless elegance and the enduring timelessness of clothing, home, and everyday living.