AGENCY
WIEDEN + KENNEDY
AMPM is one of India’s leading fashion label’s, having carved a subtle niche for itself over the years. This project included creative direction for the label’s rebrand. This involved articulating a renewed brand identity and developing a fresh visual language and shaping how the brand would be expressed across touchpoints all under the new brand ethos of ‘A Quiet Revolution’. My role included conceptualising and leading the creative vision, defining the brand's visual identity, aesthetic direction, and translating the values of ‘A Quiet Revolution’ into a cohesive and distinctive visual universe.
